Trademarks are an important legal tool for businesses seeking to protect and expand a brand of products or services. Preventing one’s competition in perpetuity from marketing a competing product or service under a similar name can be crucial to establishing marketplace dominance.
The ins and outs of trademarks and trademark registration was the subject of my November 7 discussion on The Business Forum Show with host Kevin Hunter. Click here to listen.
Archived segments are available by visiting The Business Forum Show page of my website, and be sure to tune in live (or listen to a podcast recording of the show) here.